Released on = January 4, 2007, 2:36 pm

Press Release Author = Holly Rodriguez

Industry = Consumer Services

Press Release Summary = Danforth Diamond Committed to Conflict-Free Diamonds

Press Release Body = Richmond, VA - January 3, 2007 - DanforthDiamond.com, an online diamond jewelry retailer committed to offering conflict-free diamonds, recently
joined StopBloodDiamonds.org. For information about Danforth Diamond or to see their
conflict-free diamond jewelry, visit: http://www.danforthdiamond.com.

Company president Jill Renee said the company decided to join the organization
because though they are already in compliance with the Kimberley Process, they
wanted to go one step further to assure customers of their commitment to
conflict-free diamonds.

"We are in the diamond business, and we acknowledge there have been problems in the
diamond trade." Renee said. "We joined StopBloodDiamonds.org because we want to help our customers feel confident that the diamonds they purchase from us are legitimate and conflict-free."

Years of war have plagued Angola, Liberia and the Democratic Republic of Congo,
countries at the center of the conflict diamonds controversy (conflict diamonds are
also called blood diamonds because of the violence associated with them).

The Kimberley Process was enacted in 2003 as a joint government, international
diamond industry and civil society initiative to stem the international flow of
conflict diamonds. Retailers in compliance with the initiative meet a certain set of
criteria, know where their diamonds come from and have documentation that guarantees
their diamond inventory is conflict-free.

By joining StopBloodDiamonds.org, DanforthDiamond.com joins a growing community of
jewelers who are seriously committed to conflict-free diamonds. To become a member,
DanforthDiamond.com was required to:

. Show their support for the Kimberley Process
. Express their desire for a steady supply of clean diamonds
. Provide their customers with accurate information regarding their diamonds by
letting them know about the practices of diamond mining and trading
. Perpetually emphasize the need for an effective and continuous campaign against
blood diamonds and for measures to be strictly employed

"The last thing you want is to look at a gift that is going to last you a lifetime
and wonder if someone died so that you could have that diamond," Renee says. "And at
DanforthDiamond.com, you can buy any diamond in our inventory and enjoy it for a
lifetime with a clear conscience."

About Danforth Diamond
With more than 50 years in the diamond jewelry business, DanforthDiamond.com is an
online fine jewelry retailer. Their site offers high quality diamond engagement
rings and wedding bands as well as earrings, bracelets, necklaces and rings made
from conflict-free diamonds. For more information and to see their selection of
diamond jewelry, visit: http://www.danforthdiamond.com/

Company Contact:
Jill Renee
http://www.danforthdiamond.com
Phone: 877-404-7464

Christin Mills
http://www.danforthdiamond.com
Phone: 877-404-7464

Press Release Contact:
Holly Rodriguez
http://www.bigoakinc.com


Web Site = http://www.danforthdiamond.com

Contact Details = Holly Rodriguez
4600 Cox Road
804-741-6776
holly@bigoakinc.com